Straight North, Interactive Marketing Agency, Appoints Director of Search Engine Optimization

16-July-2010 – OAK BROOK, IL – Straight North, LLC has named Tom Lustina as Director of Search Engine Optimization. Lustina, an SEO industry veteran, has an extensive track record of success managing campaigns for midsized firms as well as global brands. In his new position he will oversee and bring new depth to Straight North’s rapidly expanding SEO client services.

“Companies now understand that search engine optimization is an essential component of a solid Web marketing program,” said Straight North CEO, David Duerr. “As a full-service interactive marketing agency, our job is not only to deliver best of class SEO performance, but to integrate SEO with our other digital marketing services, including social media, e-commerce, and Web development. Tom helps us execute these complex campaigns with a high level of efficiency.”

Lustina’s experience includes both in-house and agency SEO campaign management. He has attained #1 Google rankings for clients in numerous vertical markets and engineered sophisticated, highly effective link acquisition strategies.

Straight North provides a full suite of search engine optimization services, including strategic development, keyword research, on- and off-site optimization, link acquisition, campaign management, SEO copywriting, and analytics. The agency follows SEO industry best practices and emphasizes clear and regular communication with clients.

“We believe it is important to educate the marketplace about SEO,” said Lustina. “Toward that end, we will do a free SEO analysis for any firm that wants to learn how well it is communicating with Google and other major search engines.”

Straight North’s formula of integrated SEO and strong communication produces results, according to John Rante, CEO of BluePay, a leading credit card processing firm. “We’ve seen a dramatic increase in qualified leads and new business as a result of Straight North’s SEO work,” said Rante. “It has significantly improved our performance.”