/sites/default/files/acieta-bg.jpg
Website Case Studies
About Acieta
Acieta is a leading integrator of industrial robotics and related automation systems. The company helps clients reduce manufacturing costs, increase throughput and achieve other crucial operational objectives.
Strategy
- Create a brand, logo and website to position the new spin-off company, Acieta, which was formerly the Automation Division of Ellison Technologies.
- Dispel industry myths and misconceptions about the costs and labor impacts of robotics automation.
- Build an SEO-ready website to support future online marketing efforts.
Key Tactics
- Facilitated stakeholder discovery to identify value propositions, benefits, differentiators and style preferences.
- Exercised creative brainstorming and group ideation to develop key messages of brand identity and logo concept.
- Conducted keyword research to identify non-branded search demand related to robotics, automation and relevant industry applications.
- Applied best practices in responsive Web design and development.
MILLIONS IN REVENUE
In the first 12 months after launch, our new website generated sales leads that produced several million dollars in revenue.
POWERFUL BRANDING STATEMENT
Through a bold approach to design on content, the new website made a strong and positive impression in the market, helping Acieta to quickly establish a compelling brand identity.
Our new website was a roaring success in every respect. It established our brand, laid out our value proposition, presented our services and definitely convinced prospects we are the go-to source for robotics.
Bob Goossens, Chief Operating & Technology Officer
Acieta