The Critical Importance of Lead Validation in Internet Marketing

Lead validation is the process of separating sales leads from other types of phone and form conversions. Without lead validation it is incredibly difficult to understand the effectiveness of lead generation campaigns such as SEO, PPC and display advertising.

Over the last 18 months, we have gathered a substantial amount of data, some of which has proven rather surprising. In this article, we’ll share some of our most important findings in the hope it will help you design more efficient campaigns.