Request Quote Marketing Resources FAQs Tools Login

PPC Consulting

Straight North offers PPC consulting services as a way to help companies determine whether and how they need to ramp up their campaigns, to assist companies with internal PPC specialists in execution, and to validate the effectiveness of campaigns already underway. Our senior, in-house PPC consultants perform all the work.

Are You a Good Candidate for Paid Search Consulting?

Not every company is in the right position to make use of a Bing Ads / AdWords consulting firm. The best fits for Straight North — where we are consistently able to add significant value — include companies in these situations:

  • Companies that lack a PPC strategy or PPC marketing expertise, but have internal resources on staff to execute (copywriters, Web designers, Web developers, etc.)
  • Companies that have PPC expertise, but do not have enough internal resources to get the work done on a PPC advertising campaign month-in and month-out
  • Companies that have PPC expertise, but do not have enough internal resources to get the work done on a PPC advertising campaign month-in and month-out
  • Companies that need PPC but are not ready to launch a monthly campaign, either because they want to work together on a project to make sure the relationship is solid, or because they need proof of results to sell the PPC campaign internally to upper management
  • Companies that have PPC expertise, but do not have enough internal resources to get the work done on a PPC advertising campaign month-in and month-out
  • Companies that are currently working with a PPC vendor and want an audit performed to validate they are receiving a quality PPC marketing service

Request A Free Consultation

PPC Consulting Services

As a full-service PPC consulting company with a customized approach, we provide comprehensive consulting services or zero-in on one or more areas of special concern. Our scope of services can include:

  • An existing campaign audit — account settings, campaign structure, ad group structure, keywords, ad text, destination pages, and tracking
  • Campaign build out
  • Ad text creation
  • PPC conversion tracking issue identification
  • User persona creation
  • Keyword research and strategy
  • Landing page audit — what issues exist and how to fix them
  • And anything else you need help with

Our Fees

Our fees for PPC consulting services are $250 per hour, with a minimum block of 10 hours. Our senior AdWords consultant team performs all work.